March 23, 2023

CMI revealed over 249 articles about all points of content material advertising and marketing in 2022.

I guess only a few of you learn each considered one of them. (I perceive – you may have quite a lot of issues to do.)

Because it’s my job, I learn each article and verify the efficiency analytics. So I put collectively the ten hottest posts CMI revealed in 2022 that can assist you make amends for any you missed. I used knowledge from BuzzSumo and Google Analytics, together with social shares, e mail conversions, web page views, distinctive linking domains, and a dose of editorial discretion to create the record.

Since I’m not huge into rankings and extra into managing schedules, I’ve listed the articles primarily based on studying time (shortest to longest). I’ve additionally thrown in an honorable point out that’s shortly climbing in reputation.

All these articles embody a ton of data you should utilize immediately. I hope you discover these articles as useful as I did.

Studying time: 5 minutes

Creator: Manick Bhan

Why learn this: The reduce-reuse-recycle waste administration mannequin additionally works as a technique for search-focused content material. Observe Manick’s 3R strategy that can assist you snip and prune the content material weighing down your search rankings.

Tweetable tip:

Use the reduce-reuse-recycle waste management model as a #content audit strategy, says @MadManick via @BrandLoveLLC @CMIContent. #SEO Click To Tweet

Studying time: 8 minutes

Creator: Michael Brenner

Why learn this: If you happen to’re curious whether or not AI-generated content material may change human writers quickly, you’ll have to learn this. Michael shares the outcomes of an experiment he ran to point out why you shouldn’t consider the hype round AI-generated content material – and why you shouldn’t ignore its potential. Although the article predates the advances of (and the explosion of curiosity in) ChatGPT, his recommendation stays sound.

Tweetable tip:

#AI-generated #content lacks the necessary nuance for high-quality content, and @Google still says it’s spam, says @BrennerMichael via @BrandLoveLLC @CMIContent. Click To Tweet

Studying time: 9 minutes

Creator: Aleksandra Iakovleva

Why learn this: Quite a lot of B2B advertising and marketing occurs on LinkedIn – so your posts face steep competitors for consideration. Aleksandra shares recommendation on easy methods to optimize your model’s presence to get essentially the most from natural and paid efforts on the platform. Suggestions embody how to verify your content material reveals up in LinkedIn search outcomes and paid alternatives, take advantage of out there analytics, when to make use of the several types of paid adverts, and easy methods to craft posts that resonate.

Tweetable stat:

8 in 10 #B2B marketers use @LinkedIn and 40{5d900b5cef8a1d0ddf57da84d6aa2b178a5cc18a9524d574352760010a41eed0} say it’s their No. 1 platform, according to @SMExaminer via Aleksandra Iakovleva of @VistaCreate and @CMIContent. Click To Tweet

Studying time: 8 minutes

Creator: Olesia Filipenko

What you’ll study: Persuasive language is a strong software. Olesia explains how bringing science into the artwork of writing helps you to higher affect your viewers and get them to take your most well-liked actions. She shares concrete, actionable methods to craft your advertising and marketing textual content to work with human psychology.

Tweetable tip:

Combine two rarely matched beneficial adjectives in headings, says @WritingBreeze via @CMIContent. Click To Tweet

Studying time: 9 minutes

Creator: Irwin Hau

What you’ll study: Publishing the fallacious content material can take many types, however the outcomes are comparable. At worst, it may severely harm your model. At greatest, your content material might be ignored. Irwin rounds up 15 errors to keep away from.

Tweetable tip:

#Content that seems to have a personality crisis is a major turnoff, says @IrwinHau via @BrandLoveLLC @CMIContent. #ContentMarketing Click To Tweet

Studying time: 11 minutes

Creator: Ann Gynn

Why learn this: Merely exhibiting up on social isn’t sufficient anymore. It’s essential interact on the best channels with the best content material delivered the best way your viewers likes to have interaction. Ann curates these skilled ideas from Content material Advertising and marketing World audio system. The recommendation encompasses over 25 ideas to assist replace and refine your social media technique.

Tweetable tip:

Post on the one or two primary #SocialMedia channels your audience uses the most. But listen across all channels, says @SFerika via @BrandLoveLLC and CMIContent Click To Tweet

Studying time: 11 minutes

Creator: Jodi Harris

Why learn this: If getting higher at video is in your content material advertising and marketing to-do record for subsequent yr (and it in all probability must be), learn Jodi’s submit. She pulls collectively one of the best ideas from an Ask the CMWorld Community interview with Andrew Davis, who shared his video creation course of from begin to end. Jodi additionally rounds up his tech ideas and tactical shortcuts to degree up your content material with out maxing out your video price range.

Tweetable tip:

Screenwriting apps such as @ScrivenerApp or @WriterDuet provide more scripting templates, says @DrewDavisHere via @BrandLoveLLC and @CMIContent. Click To Tweet

Studying time: 11 minutes

Creator: Ann Gynn

Why learn this: Solely essentially the most profitable content material entrepreneurs take the time to create a documented content material technique. However writing one doesn’t need to be difficult. Ann shares a six-step course of that can assist you lastly write down your technique. You’ll find yourself with a one-page doc you should utilize to maintain everybody conscious of and dealing towards the identical finish. Earlier than you already know it, chances are you’ll even be part of the ranks of essentially the most profitable.

Tweetable tip:

Without a documented strategy, you’re like most #content marketers. Just not the successful ones, says @AnnGynn via @BrandLoveLLC and @CMIContent. Click To Tweet

Studying time: 13 minutes

Creator: Jodi Harris

Why learn this: Take inspiration from these profitable B2B and B2C content material advertising and marketing examples Jodi curated from the e-book 35 Examples of Brands That Are Winning With Content (registration required). The article options firms that exceeded viewers expectations – and their advertising and marketing objectives – with novel content material approaches and artistic executions. And the e-book incorporates much more nice examples.

Tweetable tip:

Asking influencers to co-create #content with your brand is a great way to sidestep authenticity questions, says @joderama via @BrandLoveLLC @CMIContent. Click To Tweet

Studying time: 16 minutes

Creator: Mike Murray

Why learn this: Each content material author, whether or not creating for B2B or B2C audiences, faces writing challenges. Mike shares ideas, instruments, and sources to assist with all the pieces from creation to revision to publication and all the pieces in between.

Tweetable tip:

Use the @webfx #ReadabilityTest tool to assess your #content, says @mikeonlinecoach via @BrandLoveLLC @CMIContent. #WritingTips Click To Tweet

Honorable Point out

Studying time: 10 minutes

Creator: Stephanie Stahl

What you’ll study: Yearly, the Content material Advertising and marketing Institute releases the B2B Content material Advertising and marketing Benchmarks, Budgets, and Developments: Insights report. This yr, we requested an open-ended query: “If you happen to may change one factor about content material advertising and marketing in your group, what would that be?” Stephanie shares what your friends mentioned about their challenges, operations, groups, and success.

Tweetable tip:

If executives don’t understand the value of #ContentMarketing, it’s your job to step up and educate them, says @EditorStahl via @BrandLoveLLC @CMIContent. Click To Tweet

Thanks, contributors

We respect all of the visitor contributors who shared their data with the Content material Advertising and marketing Institute group in 2022.

When you’ve got an concept for an authentic article you’d wish to share with the CMI viewers, you would get it revealed on the location. First, learn our running a blog pointers and write or alter your draft accordingly. Then submit the submit for consideration following the method outlined within the pointers.

In appreciation for visitor contributors’ work, we’re providing free registration to 1 paid occasion or free enrollment in Content Marketing University to anybody who will get two new posts accepted and revealed on the CMI website in 2023.

Need extra content material advertising and marketing ideas, insights, and examples? Subscribe to workday or weekly emails from CMI.

Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute