March 20, 2023

Are you searching for a cheap and handy method to collect knowledge out of your viewers? Look no additional than electronic mail surveys! With their means to succeed in a broad vary of contributors, excessive response charges, and straightforward knowledge evaluation, electronic mail surveys have turn out to be a preferred selection amongst researchers, entrepreneurs and companies.

On this article, we’ll discover the advantages and varieties of electronic mail surveys, methods for rising response charges and analyzing the outcomes, and aid you perceive the best way to take advantage of out of this highly effective device to assemble knowledge.

Desk Of Contents

Benefits of electronic mail surveys

In right this moment’s quick-paced digital world, electronic mail surveys have grown in recognition as a way of knowledge assortment. They’re interesting for organizations of all sizes as a result of they supply a number of benefits over standard survey methodologies. 

If you’re questioning in the event you ought to use electronic mail surveys, think about the next advantages.

Price efficient

One of many predominant advantages of electronic mail surveys is the truth that they hardly price something. There are a selection of free and low price options obtainable for creating your survey and sending it out to your viewers is totally free. 


The comfort that electronic mail surveys present to respondents is one other benefit. As a substitute of being required to be current at a given time or location to take part in a survey, respondents can full the questionnaire each time it’s handy for them. This usually ends in extra correct outcomes.


Evaluating electronic mail surveys to different survey methodologies, they incessantly have excessive response charges. That is partially due to how handy they’re and the way many individuals they will attain. E mail surveys improve the chance of reaching a consultant pattern as a result of they might be distributed to numerous potential contributors in a brief period of time.

Straightforward to interpret

Information evaluation for electronic mail surveys is easy. It’s potential to assemble surveys in order that knowledge is mechanically gathered and saved in a database, making it easy to guage and interpret the outcomes. When in comparison with guide knowledge entry and evaluation, this will save a number of effort and time.

Distinction between viewers and particular person surveys

To date we’ve used the phrase survey as a blanket time period for a technique of gathering info out of your viewers. We are able to, nevertheless, differentiate between Viewers Survey and Particular person Survey primarily based on the intent of our analysis.

Viewers surveys

Viewers surveys are electronic mail surveys designed to be taught extra about your viewers’s wants and desires. By conducting viewers surveys, you’ll be able to acquire beneficial insights into what your prospects need and wish, which can be utilized to enhance your services and products.

The info collected can be utilized to establish areas for enchancment, in addition to to develop new services and products that higher meet the wants of your target market. Viewers surveys can embody questions like “What do you want in our merchandise?” or “How do you suppose we might enhance?”.

Particular person surveys

Particular person surveys are for studying extra about particular person customers. Such a survey can be utilized to assemble details about consumer demographics, preferences, and different essential metrics, creating a person profile of the respondent.

The info collected can be utilized to phase customers into completely different teams, and to focus on particular teams with personalised affords and communication. Particular person surveys can embody questions like “When is your birthday?”, “The place do you reside?” or “What sort of sources are you curious about?”.

Generally, there may be overlap between these two classes. Asking your customers to fee their satisfaction with your small business helps you establish your particular person promoters and detractors, whereas additionally providing you with a common outlook on your small business.

E mail survey examples

Within the following, we’re going to present you a number of examples for electronic mail surveys and the way they can be utilized in your small business.

Submit-purchase survey

Submit-purchase electronic mail surveys are a great tool for corporations making an attempt to get buyer suggestions. Clients sometimes obtain these surveys after making a purchase order, and so they can provide insightful info on the client’s expertise with the services or products.

One of many main advantages of a post-purchase electronic mail survey is that it allows you to get beneficial suggestions out of your prospects whereas their expertise remains to be recent. This may give you insightful details about what they appreciated and disliked about their purchases, in addition to assist establish areas the place it is advisable to enhance.

Submit-purchase electronic mail survey by Goal (supply: Actually Good Emails)

Web Promoter Rating (NPS) survey

NPS is a extensively used buyer satisfaction metric that measures how seemingly a buyer is to suggest a services or products to others. NPS surveys sometimes ask prospects a single query: “On a scale of 0-10, how seemingly are you to suggest our product/service to a buddy or colleague?” 

The responses are then grouped into three classes: promoters (9-10), passives (7-8), and detractors (0-6). The NPS is calculated by subtracting the proportion of detractors from the proportion of promoters.

Web Promoter Rating electronic mail survey by Marriott (supply: Actually Good Emails)

Analysis electronic mail survey

To make use of electronic mail surveys for analysis, first, create a listing of questions that will probably be requested within the survey. These questions must be particular, clear, and related to the analysis matter. Subsequent, design the survey utilizing a survey software program or by a google kind. Guarantee that the survey is straightforward to know and navigate, with clear directions and a logical movement.

After the survey is distributed, you’ll be able to monitor responses and analyze the information collected. The info can be utilized to attract conclusions and make suggestions primarily based on the analysis findings.

E mail survey by Eton (supply: Actually Good Emails)

Survey embedded in e-newsletter

When you repeatedly ship out a e-newsletter to your prospects, you’ll be able to improve it additional with related surveys. You possibly can ask your recipients how helpful or related the e-newsletter is to them or recommend completely different subjects to incorporate in your subsequent e-newsletter.

Within the brief survey instance beneath, the e-mail service supplier tracks the clicks of the consumer and assigns a tag to them, indicating their preferences. This knowledge can be utilized later to ship related affords and extra personalised electronic mail communications.

E mail survey by South Dakota (supply: Actually Good Emails)

E mail survey for lead enrichment

E mail surveys generally is a highly effective device for lead enrichment, as they help you collect beneficial details about your potential prospects. By sending out a survey to a listing of leads, you’ll be able to be taught extra about their wants, pursuits, and ache factors, which will help you tailor your gross sales and advertising and marketing efforts to higher meet these wants.

These surveys also can aid you establish leads who’re within the early phases of the shopping for course of and nurture them till they’re able to buy.

E mail survey by Litmus (supply: Actually Good Emails)

E mail survey quiz

Sending quizzes to customers is an effective way to interact them and encourage interplay along with your model or product. Quizzes can be utilized to entertain, educate, or gather beneficial details about your customers.

You should use quizzes to ship tailor-made affords to them. You may also share the outcomes of the quiz with the customers, and even permit them to share their outcomes on social media.

E mail survey by Vimeo (supply: Actually Good Emails)

Greatest practices for creating electronic mail surveys

Creating an efficient electronic mail survey requires cautious planning and a spotlight to element. By following greatest practices, you’ll be able to improve the response fee and be certain that your survey is each efficient and environment friendly.

Design clear and concise questions

Questions must be straightforward to know and shouldn’t be overly advanced or technical. It is very important keep away from utilizing jargon or technical phrases which may be unfamiliar to contributors.

Hold issues brief and candy

Don’t ask pointless questions or questions you already know the reply to. The less fields are within the survey, the upper your completion fee will probably be. When you can’t keep away from asking many questions, embody a progress bar and attempt to use drop-down or a number of selection alternatives as an alternative of free-form textual content solutions wherever potential. 

Decide the suitable time 

To make sure that individuals take part in your survey, it is very important select the suitable timing for the invitation. One of the best time to ship a survey can fluctuate relying on the kind of survey and the targets of the analysis. 

For instance, surveys that measure buyer satisfaction (CSAT) and buyer effort (CES) are sometimes only when despatched instantly after prospects have interacted with your small business. However, surveys just like the Web Promoter Rating survey could also be despatched by way of electronic mail as much as a month after a buyer has accomplished a purchase order.

Use an applicable survey construction

Surveys must be well-organized and straightforward to navigate. This may be achieved by utilizing a logical movement of questions, constant formatting, and clear directions. By incorporating skip logic, contributors can skip irrelevant questions and reply solely the questions which can be related to them.

Incorporate personalization and branding

Personalization can improve the response fee by making the survey electronic mail really feel extra related and focused to the participant. Branding the survey web page along with your brand or colours also can improve the response fee by making the survey seem extra skilled and reliable.

Supply one thing in return

Whenever you ask your prospects to take part in a survey, you’re asking them to spend their effort and time, in order that you could possibly acquire beneficial insights. It’s solely honest to supply one thing in return. 

When you’re conducting a very in-depth survey, reward playing cards are nice to indicate that you simply worth the time of the respondents. Don’t need to go this route? Then think about reductions, samples, presents, upgrades, and even unique content material.

Select the suitable survey software program

There are various electronic mail survey software program choices obtainable, and it’s important to decide on one that’s straightforward to make use of and has the options wanted for the particular analysis goals. The software program also needs to have the ability to deal with the information evaluation, so it’s essential to decide on one that’s appropriate along with your knowledge evaluation wants.

Take a look at and pilot the survey 

Earlier than sending the survey to the contributors, it’s essential to check the survey with a small group of individuals to establish and repair any points. This may be certain that the survey is working correctly and that the information collected is correct.

Conducting electronic mail surveys with GetResponse

On this phase, we’re going to present you three other ways of sending out electronic mail surveys with GetResponse and enriching buyer knowledge with the survey responses.

Editor’s word

In November 2022, the Survey characteristic of GetResponse was discontinued. nevertheless, you’ll be able to nonetheless create surveys with third celebration instruments, integrating them with GetResponse.

Google Forms (Free)

Google Varieties is a strong device that permits customers to create surveys and collect knowledge rapidly and simply. The platform is user-friendly and affords a variety of customization choices, making it a preferred selection amongst researchers, entrepreneurs, and enterprise house owners.

Google Varieties additionally affords a variety of customization choices, together with the power so as to add a canopy web page, change the theme, and add pictures and movies. As soon as your survey is full, you’ll be able to distribute it by sharing the hyperlink in electronic mail.

f you need to enrich your subscriber info with the survey solutions, you will want to embody an electronic mail deal with kind in your subject. As soon as your marketing campaign has run its course, you’ll be able to export your outcomes to a spreadsheet. 

Log in to your GetResponse account, then navigate to Contacts, and choose Custom fields. Right here, you’ll be able to create new customized fields for the survey solutions. Let’s assume that in your survey you requested your subscribers about their favourite soccer crew. Now, you’ll be able to create a brand new customized subject labeled favourite_team

When that’s performed, it’s time to import the survey outcomes and replace your buyer info with their solutions. Click on on Add contacts, choose file add, then choose the “Solely replace current” possibility below the ‘What ought to we do with contact info?’ query.

Within the subsequent step, match the survey solutions with their corresponding customized fields. Import your record and look forward to the import to complete. Don’t overlook to examine if the newly added customized values are seen in your subscribers’ profiles.

Jotform ($0-$99/month)

JotForm is a web based kind builder that permits customers to create, publish, and handle varieties for varied functions corresponding to surveys, questionnaires, and speak to varieties. It affords a drag-and-drop interface and all kinds of customizable templates and widgets, making it straightforward for customers to create professional-looking varieties with none coding information.

Jotform integrates with GetResponse and the combination course of is easy and easy. First, in the Type Builder, click on on the Settings tab. Then, go to the Integrations panel. Seek for GetResponse and click on on it. Subsequent, enter your GetResponse API Key, and click on the Authenticate button. After that, select a listing and match your kind fields

GetResponse hundreds all of the fields out of your GetResponse varieties. If you wish to map one other subject, click on on the Add New Area button. It’s essential to notice that the sector mapping will solely work if their subscribers present their electronic mail addresses in your survey.

Survicate ($0-$299/month)

Survicate is one other nice electronic mail survey software program. They provide quite a lot of customizable templates, and with their GetResponse integration, they mechanically seize respondents’ particulars from GetResponse contact lists. Which means if you’re sending your Survicate survey with GetResponse, your subscribers don’t have to supply their contact info within the survey, as an alternative, Survicate will match the submitted surveys along with your subscribers.

For this to work, it is advisable to create a Survicate account and design a survey. After that, choose the Configure menu possibility and choose GetResponse from the dropdown menu. Publish your survey and distribute it in electronic mail to your subscribers; Survicate will deal with the remainder.

One other nice characteristic of Survicate is their embedded electronic mail survey resolution. This implies that you may embed surveys into your GetResponse emails with out coding abilities. If you wish to mechanically enrich your subscriber knowledge with the survey responses, you should use a multi-step Zapier automation. 

After designing the survey, click on on the Join menu possibility and choose Zapier from the record. Then, observe the combination steps. Head over to Zapier and create a Zap that updates a contact once they reply a query in your survey.

Now, it’s time to replace the consumer. Below “Select Account” > Consumer, choose the e-mail deal with from step one of your zap. Right here, you’ll be able to decide the fields to replace upon your survey submission, add a tag to your consumer or replace your current fields with the survey response. When you don’t need to replace some fields, merely go away them empty. 

In conclusion

Conducting an electronic mail survey generally is a beneficial device for gathering buyer suggestions and understanding their wants. By following the rules outlined on this article, corresponding to crafting clear and concise questions, preserving the survey brief and to the purpose, and offering incentives for participation, you’ll be able to be certain that your electronic mail survey is efficient in gathering beneficial knowledge. Moreover, by analyzing the outcomes and utilizing them to tell your small business choices, you’ll be able to enhance buyer satisfaction and drive progress in your firm.

How do you utilize surveys in your small business? Tell us within the feedback! And in the event you realized one thing new from this text, join our e-newsletter to be the primary to obtain our instructional sources. No fluff, solely high quality content material.