March 28, 2023

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Not sending birthday emails to your subscribers? You could possibly be lacking out on a chance for higher subscriber loyalty, extra engagement, and extra gross sales.

Think about it’s your birthday…

You roll over in mattress and seize your cellphone, sifting by texts and emails wishing you nicely in your special occasion. In your inbox, there’s a message ready for you with a free supply, only for you, that can assist you have fun.

Now, how do you’re feeling? Appreciated? Particular? Effectively, that’s the purpose of a birthday electronic mail: to make your subscribers really feel particular.

Birthday emails are an important expertise in your subscribers, however as a marketer, you’ll get loads of advantages from them as nicely. In line with Experian, birthday electronic mail campaigns have a:

  • 342% increased income per message
  • 481% increased conversion charges
  • 179% distinctive click on charges

So if you happen to’re questioning if you need to be sending a birthday electronic mail, our advice is sure.

However earlier than you begin sending these particular emails… you’re going to want to know your subscribers’ birthdays.

Find out how to get your subscribers’ birthdays

In your sign-up type

Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that info. 

So when organising your sign-up type, add a custom field to gather your subscribers’ birthdays. Simply don’t make this a required subject, as your subscribers’ electronic mail addresses are a very powerful ingredient. If you will get just one piece of knowledge, get that. Asking for an excessive amount of info could make individuals not wish to enroll.

But when asking for individuals’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an elective customized subject for birthdays. And whenever you ask for somebody’s birthday info, simply ask for the day and month of their birthday. Persons are often prepared to share the month and day they have been born, however could also be hesitant to let you know which yr.

Professional tip: Contemplate including textual content beneath the birthday subject that tells the shopper why you’re asking for his or her birthday. For instance, “Enter your birthday so we are able to ship you a present.” Persons are extra prepared to offer info in the event that they know why you want it and the way you’ll use it. 

Right here’s how retailer DSW has arrange their sign-up type. This is a little more info than most sign-up varieties ask for, however you get the thought. Additionally notice how they’ve made the birthday info elective. That’s good. 

Sign up form example from DSW which asks for subscriber's birthday information

In an electronic mail marketing campaign

It’s not too late to gather birthday info if you happen to didn’t get it by a sign-up type. Merely arrange an electronic mail marketing campaign to gather your subscribers’ birthday info. 

Use a topic line like:

“We wish to ship you a birthday reward!” 


“We now have a birthday reward for you, however we don’t have your birthday.” 

Allow them to know why you wish to know their birthday, in order that they’re extra more likely to reply. 

Additionally hold this electronic mail easy. Don’t mix requests for his or her birthday with a distinct electronic mail request, like asking for his or her zip code on the similar time.

This electronic mail from Ann Taylor is a wonderful instance of methods to accumulate subscribers’ birthday info.

Birthday email example from Ann Taylor

Arrange tags

When organising the customized fields, additionally apply a birthday tag for every month so you possibly can simply create a birthday segment that triggers an automatic birthday electronic mail marketing campaign (extra on that in a second).

Make your reward one thing they can’t ignore

Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t often supply. Usually, birthday emails have a coupon code that may be a particular deal, or a free supply redeemable on-line or in-store. 

Everybody loves a birthday electronic mail with an irresistible coupon. Listed here are a number of of our favourite birthday electronic mail examples.

Hulu sends their viewers a free month.

Birthday email from Hulu with a free month

Pink Robin celebrates a birthday with a free burger, no circumstances connected.

Happy birthday email example from Red Robin with a free birthday burger

And for dessert, Nothing Bundt Muffins give subscribers an precise mini birthday cake.

Nothing Bundt Cakes birthday email with offer for a free bundt cake

Stand out from different birthday emails

You’re most likely not the one one wishing your subscribers a cheerful birthday. So comply with these greatest practices to ensure your birthday emails stand out from the gang.

Birthday emails topic traces ought to be easy and direct

A easy method is often greatest with regards to the topic line. Observe the topic line construction beneath.

Happy birthday subject line structure

Hold the e-mail message quick and crowd pleasing

Don’t make your subscribers learn a number of textual content. All they need is to get their reward.

1. Hold it quick, candy, and about your subscriber

This electronic mail isn’t about you, it’s about celebrating this special occasion in your subscribers. Now isn’t the time to inform your organization story. 

The message ought to want your subscriber a cheerful birthday, clarify the reward, and inform them methods to redeem it. One of the best birthday emails are quick and easy.

Think about using a coloured button with clear instructions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now”.

2. Don’t ship generic emails

Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes lower it. 

3. Use eye-catching pictures or GIFs

Widespread GIFs present in birthday emails embody balloons, confetti, and truffles. 

Forever21 makes use of a enjoyable cake reward to make their birthday electronic mail unforgettable.

Forever21 birthday email GIF showing a cake being cut

Begin with a birthday electronic mail template

You don’t should be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed email template after which use a drag-and-drop builder to customise it.

Listed here are a number of birthday templates accessible to all AWeber clients. Simply choose one of many mobile-ready birthday electronic mail templates and customise it to suit your model.

Give subscribers a present that’s straightforward to redeem

Folks don’t wish to soar by hoops to redeem a present, particularly on their birthday. So be certain your reward is straightforward to redeem.

Right here’s an instance of a birthday electronic mail that will get this proper:

An example of a birthday email from Ben & Jerry's that shows how easy it it to redeem the gift

Automate your birthday electronic mail campaigns

Sending an electronic mail to have fun every of your subscriber’s birthdays yearly feels like a number of work. Not if you happen to arrange a birthday electronic mail automation sequence.

With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is robotically despatched.

Try this video for a step-by-step information to organising your birthday electronic mail automation, from organising the shape to triggering the e-mail:

It’s straightforward to ship stunning birthday emails 

It’s all the time nice to ship an electronic mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a particular birthday. However a brand new pattern is to ship an electronic mail at the start of the birthday month to permit them loads of time to redeem their reward. 

For those who don’t redeem their reward, you possibly can all the time ship them a reminder electronic mail on the finish of the month. Begin sending your birthday electronic mail campaigns immediately with AWeber Free.