March 20, 2023
Stage up

The imposter syndrome is robust amongst WordPress freelancers. We get it, however hold repeating to your self: “Freelancing is an actual enterprise. Freelancing is an actual enterprise.” Being an actual enterprise is a mindset. So, to really feel like your freelance enterprise is an actual enterprise and never only a interest, it’s a must to function like an actual enterprise.

Do you might have purchasers? Do they pay you cash for the providers you present? Are you paying taxes? That seems like an actual enterprise! In 2023, the concept that you want a storefront to be a enterprise is yesterday’s considering. Along with your laptop computer, good Wi-Fi, and your concepts, you’re a enterprise that may transfer mountains.

It’s fairly cool working out of your front room, an airport, or a consumer’s workplace. And it’s nice to be your individual boss! Because the COVID-19 pandemic, even massive corporations have seen how sensible it’s to have a workforce of agile self-starters who can work from anyplace.

There are at present nearly 60 million freelancers in the U.S. alone, poised to develop into the biggest workforce by 2027. Even Google at present employs more freelancers than it does full-time employees.

Solo entrepreneurs, that is your time!

Freelancers: Costume for the job you wish to have

You’ve heard the expression, “Costume for the job you need.” Many freelancers take pleasure in working in a — let’s assume — much less formal enterprise atmosphere. However if you wish to enhance your picture as a freelancer to a small enterprise proprietor, then gown for the job you need: the account.

Becoming your work uniform impacts your mindset, which impacts the way you run your corporation.

Certain, there are flaws to the concept that you need to concentrate on the place you wish to be reasonably than the place you might be. However there’s one thing to be stated for not managing your corporation in your pajamas like a front-yard lemonade stand on film evening.

Are you a enterprise, although? You pay your self a wage, so you might have staff. You pay payments for web, electrical energy, and doubtless a workspace, so you might have overhead bills. You in all probability also have a brand and company colours. It sounds an increasing number of such as you’re a enterprise and never only a freelancer.

So how are you operating your freelance enterprise?

Managing your freelance enterprise means managing your self

Companies are run by folks. In lots of international locations, companies have the identical rights as folks. They won’t be flesh and blood, however corporations are seen very like individuals are. Take into consideration the final time you went into a brand new retailer for the primary time. Now take into consideration whenever you went on a blind date.

First impressions, belief, expectations, obsessions — every little thing we expertise with different folks, we expertise with corporations and their manufacturers.

Time, work, communication, cash, productiveness, and accountability are integral to a profitable enterprise. Managing your corporation isn’t difficult – simply handle it the identical method you handle your self. You do handle your self, proper?

Managing your freelance enterprise means managing your time

Time administration is self-management. Most of us don’t use our time correctly. One other method of taking a look at that is it’s not that we have now too little time, we have now an excessive amount of we don’t use! The issue isn’t about managing time however our work technique.

Managing your freelance enterprise means managing your method of working

Good self-organization helps us construction our every day work routine. If you wish to finish the day with a clear slate, it’s essential be productive. The toughest factor we do as freelancers is attempt to get every little thing accomplished alone, versus outsourcing a number of the work; some even neglect vital enterprise duties like invoicing and taxes. We should study to dare to say “no” and concentrate on what we’re good at. That’s usually exhausting. Ask for assist. Outsource duties.

Managing your freelance enterprise means managing your communication expertise

Communication expertise are one of many first issues we study as a toddler. Physique language, talking in full sentences, and taking a look at folks once we speak to all of them present respect in communication. As we speak we’re speaking much less in particular person and extra over screens and our telephones, so have a look at the digital camera. That’s the closest factor to eye contact many people have with our purchasers. Our verbal expertise, post-meeting follow-up, and mindfulness of context are different layers of profitable communication.

Managing your freelance enterprise means managing your funds

It’s thrilling being your individual boss. All the cash that is available in is yours – nicely, you suppose it’s anyway. No extra bosses, no extra accounts division. However are you charging sufficient? On the finish of the day, your $120 website development hourly fee shrinks fairly a bit after you think about payments and taxes.

“Within the WordPress Neighborhood, we discuss worth — rather a lot. And that’s superior. We should always cost for our worth. The issue comes once we don’t perceive our value — each in monetary, bodily, and branding phrases.”
Bridget Willard

Is there sufficient for a every day espresso to go? What concerning the improve to your laptop computer? Are cat toys a tax deduction?

Managing your freelance enterprise means managing your productiveness

Productiveness is measured by dividing outcomes by way of effort. And at present, our era has it so good! We are able to work across the globe and use the instruments within the cloud to work whereas doing one thing else.

The temptation is to make use of all the most recent instruments, however is that the most effective thought? Keep in mind, every instrument have to be managed. Do you might have the time? The instrument that works the most effective is the one you employ. Decide to a enterprise instrument stack, and also you’ll discover your stream very quickly.

Instruments and assets to assist run your freelance enterprise

Consider your freelance enterprise stack like a capsule wardrobe. With the appropriate six objects, you possibly can create 13 outfits for the workplace. Combine and match to make your stack. Consider dependable and timeless items (free instruments), and use your additional price range for equipment (paid instruments).

The nook bookstore had greater than 70,000 “assist for companies” titles in its catalog – and that’s simply the books. Add to that the numerous on-line instruments, programs, teaching whitepapers, and recommendation out of your Uncle Larry, who spent 30 years promoting raincoats.

Assist – as a result of solopreneurs can’t do it on their lonesome

With the variety of instruments and assets obtainable to freelancers, the very first thing you’ll have to concentrate on is your time administration expertise! The next record is in no way exhaustive, however we expect it’s going to get you entering into the appropriate path.

Freelancers Union

Freelancers Union represents and advocates for the pursuits of unbiased employees within the U.S., selling honest remedy of freelancers to foster a extra supportive atmosphere for unbiased work. The group provide a wide range of providers and advantages:

  • Reductions
  • Freelance toolbox
  • Monetary instruments
  • Insurance coverage
  • Contract creator

Membership is open to anybody who’s self-employed, together with gig employees, unbiased contractors, and naturally, freelancers. Membership is free however applies solely to these working within the US.


IndeCollective is a group and platform for unbiased professionals, freelancers, and solopreneurs. It gives a spread of providers and advantages, together with entry to instructional content material, enterprise instruments, and a group of like-minded professionals.

Members can take part in occasions, workshops, and different networking alternatives. Membership is open to unbiased professionals of every type.

The common annual membership price is $6,995, however IndeCollective offers scholarship discounts for its members.

Cockerell Academy

Lee Cockerell, retired government vp of Walt Disney World, is the creator of the Cockerell Academy. This on-line faculty gives programs in management, administration, and enterprise tradition. The talents you study right here will assist you to handle your corporation and customer support. Programs are primarily based on case research from Hilton, Marriott, and Disney.

The annual subscription price, which incorporates all programs, is $400, however the faculty gives a free planner on its residence web page.

Challenge and time administration instruments

Don’t like Mondays? It is a higher form of Monday! is a mission administration and group collaboration platform. It helps you propose, manage, and monitor your work. Its vary of options embody job administration, mission planning, time monitoring, and group communication instruments like the next:

  • Work Administration Device
  • Gross sales CRM Software program
  • Product Administration Software program
  • Advertising and Artistic Supervisor
  • PMO Collaboration Device

The platform is customizable, so you need to use it as works greatest for you. It’s cloud-based, so you possibly can entry it anyplace. Entry is free for people. If it’s essential work in a group, the month-to-month price ranges from $24 to $48 relying on the software program options you require.


Trello is without doubt one of the best-known mission administration and group collaboration instruments. It makes use of a system of boards, lists, and playing cards to assist groups handle duties, initiatives, and concepts.

Trello is understood for its intuitive and easy UI. You’ll be able to plan, manage, and monitor your work within the cloud from anyplace. Entry is free for people. The month-to-month charges for teamwork vary from $5 to $17.50, relying in your required options.


Trello’s best-known competitor is Asana. Asana is known for its highly effective options and integrations with different instruments, making it a preferred selection for groups seeking to streamline their workflows and improve productiveness.

Entry is free for people. There are two month-to-month charges, relying in your wants: $10.99 or $24.99. The Premium price consists of integration with Salesforce, Adobe Artistic Cloud, Tableau, and Energy BI.

Instruments to maintain extra money in your pocket


This isn’t the well-known birdwatching board recreation. Wingspan is a web based payroll platform for unbiased contractors. This instrument could make immediate funds, saving you money and time.

You’ll be able to invite contractors to affix your community, requiring them to finish onboarding questions. You’ll be able to add W-9 kinds and allow safe funds domestically and internationally. Isn’t {that a} reduction?

Wingspan is free for contractors – which is fairly superb. The month-to-month flat price of $500 for groups or $1,000 for corporations makes it a extremely reasonably priced payroll answer. For contractors, the service gives a free Wingspan debit card and free enterprise banking. The place else are you able to get that? And your contractors don’t need to be shut out from well being advantages since Wingspan offers significant discounts on these plans in addition to free invoicing for its purchasers and extra.


Finally, all that cash you make must be taxed. That may be a significant headache, however Keeper makes it simpler. Along with common enterprise bills, this instrument will assist you to discover deductions only for freelancers.

Keeper’s platform makes use of AI that can assist you precisely and effectively file your taxes. The platform has an important UI, gives a cell app, and has a spread of providers, together with tax preparation, planning, and backbone. There’s a flat charge of $99 for a easy tax return or $168 for a return with enterprise revenue.

Instruments for the authorized eagle


The issue with many contracts might be the legalese. You simply desire a contract written in easy English that every particular person signing can perceive, proper? Enter MonsterContracts.

This contract creation service was written particularly to cowl “regular” web site creation and administration; nevertheless, the template might be tweaked. The MonsterContracts web site states, “For those who provide search engine optimization and Social Media providers, you possibly can simply add your present phrases to the MonsterContracts™ template.”

MonsterContracts is accessible at an annual membership price of $39. The price for the primary yr is $199.


Let’s say a consumer balks in your contract. What do you do? Proper, you’ll want authorized assist. LegalShield gives “authorized recommendation and illustration for just about something” at engaging costs.

With a LegalShield plan, you possibly can obtain authorized recommendation and illustration for a variety of private and enterprise authorized points, together with reviewing contracts and illustration in court docket. LegalShield operates within the U.S. and Canada. Rocket Lawyer helps the U.K., Spain, France, the Netherlands, and Brazil.

LegalShield’s price construction begins at $24.95 a month for people and goes to $149 month-to-month for companies. Further providers are additionally obtainable.

Books for Downtime

Freelancers are busy folks. You’re juggling a dozen issues. So, what must you learn every day, and extra importantly, when?!

Day by day studying has a constructive affect on the content material that you just publish in your weblog, podcast, YouTube, or social media channels, simply for example.

Studying for even half-hour a day empowers you. This isn’t a tip as a result of it’s going to strengthen your experience or broaden your vary of matters both. Studying lets you encourage others with the information you get hold of, and it kinds new connections in your mind. Neuroplasticity for the win!

Dealing with Problem Clients: Fencing in the Friendly Monsters by Nathan Ingram

This ebook is for internet builders working with purchasers. As everyone knows, a single unhealthy consumer can wreak emotional havoc on the remainder of our day. The primary a part of this ebook is fiction, a sequence of 4 tales about relatable WordPress freelancers who encounter purchasers who trigger bother of their lives and companies. The second half explains the important programs and buildings your corporation should have to maintain downside purchasers contained.

Time Management Magic by Lee Cockerell

Throughout Lee Cockerell’s profession because the Senior Working Government of Walt Disney World Resort, he operated 20 resort accommodations, 4 theme parks, two water parks, and the ESPN Sports activities Complicated. The time administration secrets and techniques he developed there have develop into certainly one of his most requested company coaching lectures and at the moment are obtainable to you on this ebook.

Good Brevity by Axios

Cease losing your reader’s time. This ebook Smart Brevity: The Power of Saying More with Less, will help. The founders of Axios and Politico share their strategies for punching by way of the noise to get folks to concentrate to what issues most on this ebook.

Run your freelance enterprise – don’t let it run you

Meet Alex. They’re your common Freelancer. Operating a enterprise, similar to you. Time is their most useful commodity, adopted by a balanced price range. The instruments they use assist them be extra productive and environment friendly. In any case, time is cash, nevertheless it’s the one factor we will’t buy. Alex wants an excellent assortment of instruments at an affordable value.

Alex chooses Trello for mission administration. It helps them inexpensively manage duties and initiatives, talk with purchasers and group members, and monitor mission progress.

It additionally helps monitor the time spent on initiatives, which might be helpful for billing functions and figuring out areas the place they will enhance effectivity.

Alex works with purchasers and group members remotely, so communication and collaboration are gold. Trello helps Alex keep related and collaborate successfully, too.

Wingspan’s invoicing and fee software program helps Alex prepay their group and guarantee they’re paid on time. It assists with creating and sending invoices, in addition to managing Alex’s funds and fee processes. Keeper takes care of the girls and boys on the tax workplace, and LegalShield critiques any contracts earlier than they exit for signing.

Alex’s web site attracts the following spherical of purchasers even whereas busy with present initiatives. Creating a web based portfolio will help Alex showcase their work. Many platforms can be found, however WordPress is without doubt one of the best content material administration programs to study – and it’s free.

Alex doesn’t have the time to create a professional-looking portfolio however is considering managing the location when it’s prepared. WordPress is fairly straightforward in that regard. Thank goodness for the oldsters at Codeable. Codeable helps freelancers of all sizes and shapes develop their freelance enterprise with out the ache of rising their solo group.

How will you kick your freelance enterprise up a notch this yr?

As a freelancer, it usually might sound that you just’re alone, however that’s final yr’s considering. Keep in mind, when you ever get caught, all the nice people of the GoDaddy Professional group have your again! Merely resolve to make use of all of the free instruments that prevent time managing your web site, purchasers, and initiatives. That’s a variety of resolutions already checked!